The Story Behind 1MTB

At 1MTB, we believe mountain biking is not just a sport—it’s a lifestyle. It’s a way of life fueled by passion, driven by will, built on endurance, and inspired by the boundless spirit of freedom. It’s not just about conquering trails; it’s about embracing a mindset that pushes limits, challenges fears, and celebrates the sheer joy of movement and discovery.

We see mountain biking as more than just gears, helmets, and jerseys—it’s a way of expressing who we are, both on and off the trail. The courage to climb that steep hill, the thrill of the descent, and the satisfaction of the journey are lessons that resonate far beyond the bike. This spirit fuels our daily lives, reminding us to approach every challenge with grit and every opportunity with joy.

At 1MTB, we aim to infuse the essence of mountain biking into everyday life. Through our designs, clothing, and other everyday items, we keep the spirit of the trail alive wherever you go. Whether you’re hitting the trails, staying at home, or just hanging out, our products are a constant reminder of the freedom, determination, and adventure that come with being a mountain biker.

Dashing through the trail is more than just a ride—it’s a declaration. It’s a way of saying, “This is how I live. This is how I thrive.” At 1MTB, we’re here to celebrate and share that lifestyle with you.

Ride. Live. Be free.