The Story Behind 1MTB

It all started with that first click into the pedals. You know the one. That feeling of freedom, of pure, unadulterated stoke that washes over you as you roll onto the trail. For us, that feeling was everything. It wasn't just about the ride; it was about the meticulous pre-ride ritual, the agonizing climb, the adrenaline-fueled descent, the camaraderie with fellow riders, the post-ride beers and stories—the whole damn experience.

We're not just riders; we're obsessed. We're the ones geeking out over tire pressures and suspension settings. We're the ones grinning ear-to-ear as we grind our way uphill, knowing the reward that awaits. We're the ones whooping and hollering as we rip down the mountain, feeling the wind in our hair and the dirt beneath our tires.

And that's exactly why we created 1MTB. We wanted to capture that feeling, that passion, that unyielding stoke, and infuse it into everything we do. We're not just selling products; we're sharing a lifestyle.

We believe that the spirit of mountain biking extends far beyond the trails. It's about pushing your limits, embracing challenges, and finding joy in the journey. It's about the resilience you build on the bike that translates into everyday life, the confidence you gain from conquering a technical climb, the camaraderie you share with your riding buddies.

1MTB is a reflection of that spirit. It's in the meticulous design of our gear, the performance-driven features, the attention to detail that only a true rider would appreciate. It's in the vibrant colors that capture the energy of the trail, the durable materials that can withstand the toughest terrain, the comfortable fit that lets you focus on the ride.

We're building more than just a brand; we're building a community. A tribe of riders who share our passion, our obsession, our unwavering belief that mountain biking is more than just a sport; it's a way of life.

So, whether you're shredding singletrack, conquering climbs, or just cruising around town, we hope our gear reminds you of that initial spark, that feeling of pure stoke that keeps us coming back for more. Because at 1MTB, we're not just selling products; we're fueling the stoked life.

Join us. Let's ride.